William Russell founded First Financial Services in 1986 as a professional planning organization designed to objectively coordinate a client's financial affairs.

"As an independent firm our goal is to provide you with the best investment solutions to meet your needs and objectives without prejudice to a particular company or product."

Sadly, Bill passed away in January of 2024, however, his legacy and firm will continue to live on through the advisors he mentored and the support staff he built.